Fnac Darty strengthens ties with Google in bid to tackle Amazon

French electronics retailer Fnac Darty (FNAC.PA) said it would roll out demonstration areas for Google products and services in all its stores, as it speeds up the integration of Google's voice assistant and to fend off challenges from Amazon (AMZN.O). The deal initially lifted shares in Fnac Darty by 1.9 percent, sending the stock - in which Germany group Ceconomy (CECG.DE) has a 24 percent stake - to the top of Paris' SBF-120 <.SBF120> index. Fnac Darty shares later pared some of those gains to stand 0.6 percent higher by 0730 GMT.