 Ford Motor Company said on Saturday it will take bids on some of its advertising managed by WPP, adding to uncertainty around the British ad giant after last week's exit of founder Martin Sorrell. While Ford's decision does not affect all of its accounts with WPP - and the agency will be able to bid for the rest of the business along with everyone else - it comes at a difficult juncture for the world's biggest advertising firm. Saturday's announcement is part of a review of Ford's strategy that has lasted since November, when it told long-time partner WPP that it was considering its future ad model.
|